1. Use the right channels

• Focus your campaign on the networks that will work best; think about
• What sites your current customers use
• What kinds of media your target audience responds to

2. Optimise for devices NOW
• In 2015, more people will be browsing on mobiles than ever before.
• Is your content more likely to be viewed by people at desks or on their mobile?
• Your content has to look good and transition across devices without issue.

3. The Year of The Video
• Images are already the most viewed, and SHARED media.
• In 2015, with sites like Vine and WhatsApp growing, will increase emphasis on video.
• Social media feeds now play videos automatically – instant engagement with your campaign!

4. Make your campaign relevant
• If using a reward or prize, make it fit with the image of your business.
• If your prize is attracting the wrong demographic, you won’t convert campaign interest into sales.
• Pick topics to discuss that appeal to your demographic, use prizes which show off your product, create infographics that reveal your industry knowledge etc.

5. Use all available data
• Use SM campaign as opportunity for research: hashtags and plustags to track mentions, for example.
• Many sites offer analytics on views, shares, follows etc – keep track.
• Use free or low-cost plug-ins to collate data from several SM sites.

Carmen Dibut SEO Solutions:

website design for Google
Search Engine Optimisation
Social Media Campaigns